Badge of Quality for Australia Made Steel
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Creative & Art Direction / Brand Strategy / Graphic Design
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Client // G Media Group
The team was tasked with creating a quality initiative brand that would effectively communicate Bisalloy's values and mission and be used on the products of businesses that depend on high-quality steel, including earthmoving equipment and attachments.
THE OUTCOME
Based on the extensive market research to understand the needs and preferences of Bisalloy's target audience. We developed a quality initiative brand strategy that would position Bisalloy as a leader in their industry and highlight the key qualities of their steel, including its Australian-made status, strength, workability, and durability.
The result was a successful quality initiative brand that effectively communicated Bisalloy's values and mission to its target audience. The brand was well-received by both customers and businesses, and the use of the brand on products helped increase brand recognition and customer loyalty.
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Brand Identity System Elements
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Added Elements
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The "double B" BISALLOY BUILT LOGO
