Hitachi's award-winning 'Best Stand' at AIMEX 2015 Sydney
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Art Direction / Print & Environmental Design / Merchandise Design
-Project developed while working in the company-
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Company
Hitachi Construction Machinery Australia (HCA)
The company needed to develop an exhibition stand showcasing its full scope of products, services and solutions offered to the mining industry, as well as the other services available from the Hitachi group of companies to reinforce the capability and breadth of Hitachi as a company.
THE OUTCOME
Working as part of the marketing team at HCA and in conjunction with the stand builders, we developed a highly engaging stand with the use of design and a range of interactive elements to heighten the experience for visitors. We fulfiled the company needs to showcase its full scope of products, services and solutions offered to the mining industry, dividing the stand into different sections, each one with a specific objective but carrying the same theme and brand message.
THE IMPACT
The stand was positioned in the centre of the trade show, allowing access to more than 7,000 local and international visitors over a week. The stand became a perfect place to engage closely with mining industry buyers and specifiers from throughout the Asia-Pacific region who explored business opportunities, exchanged technical information and networked in an interactive business environment.
The success of Hitachi's stand at AIMEX was positively recognised by Australia's Mining Monthly website crediting Hitachi with the 'Best Stand Award.' They reviewed the features and attributes of the stand and the potential ROI.
