Reimagining a Global Brochure for Sandvik
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Concept / Creative & Art Direction / Graphic Design
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Agency
G Media Group
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Client
Sandvik Global Mining and Rock Technology
Global leading mining and exploration client Sandvik needed to redesign and update its Diamond Bits brochure to fully showcase their comprehensive range of existing and new products. The brochure needed to be a tool, which provided the clients with easy-to-understand product information that supported their business decision.
THE OUTCOME
After some brainstorming and creative thinking with the team at G Media, we developed a 75-page brochure with a clean and minimalist layout, making it attractive and inviting to read and explore. The process included detailed mapping of the content, two days of photographing all the diamond core bits in a studio and some extensive design exploration for the final layout. Features like a tab system for easy ordering reference made it a pleasure to navigate.
THE IMPACT
The brochure has proved a great success for Sandvik, with reprints and distribution in several regions globally. Proud employers adopted the brochure to promote the product, which in turn brought positive feedback from clients.
Re-design of Sandvik Bit Selection Chart
