Brand Identity for B2B Specialist Agency
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Creative & Art Direction / Brand Strategy / Brand Identity / Graphic Design
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Client // G Media Group
G Media Group was created to make a bold statement as a B2B multi-disciplinary creative agency prepared to break the mould and go the extra mile to deliver strategic and meaningful experiences that would positively impact clients and their end-users. Its founders had a vision they wanted to translate into a memorable and adaptable brand, which would position them as leaders in an already crowded and competitive market.
THE OUTCOME
After several weeks of close collaboration with the founders of G Media Group, researching and developing the brand strategy and identity that represented their vision, core values, motto, and personality, we had reached a result. A bold and playful brand, both memorable and impactful that makes a statement on the playing field.
The brand identity and system were designed to work across online and offline necessary applications, from business cards to the web and a range of corporate merchandise and stationery, including t-shirts, caps, and playing cards.
THE IMPACT
The brand defined the personality and vision of G Media’s founders, helping them connect and increase engagement with clients, ultimately creating lasting relationships. G Media continue to receive great feedback from clients globally.
THE CREATION OF THE SYMBOL
After a combination of brainstorming and exploration sessions, we decided to translate a part of Gerges’ (Managing Director of G Media Group) personality into the brand. We chose to use his nickname “G” known widely by everyone who meets him.
The “G” needed to be unique, memorable, and bold enough to stand alone. This led us to extensively explore, draft and test several options to find the perfect solution matching the founders combined vision.
The solution, a basic shape “the circle”, representing the notations of totality and wholeness. However, we decided to leave the symbol open as an invitation to complete the untold stories, an open space for collaboration and dialogue combined to find the ideal approach to a challenge.
THE BRAND SYSTEM
We created a flexible brand system that allowed the brand to communicate through different channels and touch-points using one consistent voice. The collection of visual assets formed a coherent and meaningful unit.
